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Sam Fender contributes his £25k prize cash award to grassroots music venues

The artist holding his trophy in Newcastle
He was awarded the Mercury Prize recently in Newcastle

The star has donated the complete sum of his twenty-five thousand pound honor prize money to the trust for venues, which operates to preserve the Britain's small concert spaces.

The star was presented with the award on 16 October as his latest record his work was named the top album of the previous year.

He has decided to give the cash to the Music Venues Trust, in appreciation of the crucial part small stages played in his early career.

"I personally couldn't be pursuing my current career if it weren't for all the shows I played around the area, and beyond, when I was starting out," said the artist. "These spaces are renowned, but they are struggling."

From early 2023 onward, at least 150 of these spaces have ceased operations – roughly 16 percent of the entire UK sector.

Over the past year, top acts such as Pulp, the group Coldplay, the singer Katy Perry and Sheeran have all backed the Music Venues Trust in its attempts to help venues survive, by including a minor surcharge to their ticket prices, which goes to help local stages.

He also took part, raising in excess of £100,000 on his 2024 arena tour to help thirty-eight small stages across the UK.

The donation assisted spaces that were confronting imminent closure due to challenges caused by floods, fire incidents and family tragedies, as well as regulatory hurdles, court cases and noise complaints.

Additional spaces were granted monetary aid in modernizing amenities and gear that directly benefitted musicians and audiences.

"The idea that revenue from performances in large arenas supports the smaller venues, where it begins for musicians like me, is just logical," Fender has commented.

Pulp on stage
Pulp are one of the many acts who contributed their honor prize money to non-profits

He is not the first artist to give his Mercury Prize prize money to worthy causes.

Back when the band earned the prize in 1996 for their record their work, lead singer the singer announced that the group would give their winnings to the organization War Child.

During 2002, rapper and singer Ms Dynamite divided her award across a few charities, like the NSPCC and a Sickle Cell organization.

"Additionally, I gave a grand to Highgate Newtown, to their gymnastics program, because I trained in gymnastics when I was younger and they required better apparatus," Ms Dynamite explained to the media.

In recent years, they contributed their funds to the local youth club that supported their act, alongside other local music groups.

Also 1994 winners they donated their prize to a multiple sclerosis charity after a acquaintance was found to have the illness.

"Winning was quite enough," said vocalist the singer. "The cash was the cherry on top but we didn't require the bonus, because we had the main prize. So our winning affected somebody else's life."

Last week, the trust revealed it had protected several local spots in that region, by bringing them into local control.

The first in the city and the other in that location were bought under the public acquisition program, which is supported by Arts Council England and enthusiasts who purchase "stakes" in the venues.

NE
Written by

Nicole Eaton

Alicia Hartwell is a brand strategist and creative director with over a decade of experience in visual storytelling and digital innovation.

Studio Network UK

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