The Coach's Fatal Error? Challenging The Executives and an Infallible Leadership Class

Tbecame clear he endured defeat by Grimsby. Survive a decisive continental showpiece versus one of the worst Tottenham teams for many years. He withstood home defeats to West Ham and Wolves, a lowly league position, an unwavering system, squandering some of the club’s most promising academy products, the 32% win rate, calling the squad the poorest the club has ever seen. Yet, there existed one adversary against whom Ruben Amorim was not permitted to tango. You come at Jason Wilcox, you had better succeed.

Regrettably, similar to numerous top-flight defender in Blackburn’s championship campaign, Amorim came at the executive and appears to have failed. Even the most distracted of readers will notice the paradoxical situation: a coach who often railed his squad for failing in one-on-one duels succumbing when confronted by the intense pressure and formidable presence of one of the Premier League’s most intimidating football executives.

In truth, this entire painful saga appears to portray Jason Wilcox in a different perspective. Perhaps it might have been tempting, given his brief stint in a similar role at Southampton, to regard Jason Wilcox as little more than a drudge within the club's structure: a man who owed his position largely to his close relationship with his former boss Omar Berrada as any demonstrable skill. How wrong we all were. In brilliantly outsmarting United’s feted head coach, as he outmanoeuvred the hapless a previous executive before him, he has proved himself as one of the sport’s true generals: a strategic mind that the club's competitors will now be rightly wary.

A Strategic Clash Over System and Ideology

To illustrate, it was Jason Wilcox who having been part of the leadership that hired the rigid 3-4-3 advocate the coach originally, was instrumental in trying to persuade Amorim to ditch his beloved formation. Unsurprisingly, these entreaties were resisted. But perhaps these judgements carry more weight when issued from the mouth of a man the impeccable football pedigree he possesses, a veteran of three England caps and a contributor to a title-winning side from 31 years ago.

Maybe eventually Jason Wilcox may be persuaded to outline his reasoning publicly. Maybe one day he might be asked regarding why the coach is departing with full compensation, without any penalty clause in place. The director speaks rarely publicly, for excellent reasons. The real thinkers of this sport – individuals such as Jason Wilcox – simply operate on a plane exceeding our prosaic understanding. Were he to speak, probably all we would hear would be high-frequency signals and complex calculations. Wanting is not quite the same as being prepared to receive.

Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo in a defensive role.
The club's co-owner has allegedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Image: Simon Stacpoole/Offside/Getty Images

The Ultimate Authority Behind the Throne

Naturally, by focusing our attention on Jason Wilcox we are obscuring the true genius behind the modern United throne. The director is, after all, simply carrying out the directives of his superior Sir Jim Ratcliffe, who privately has made very clear his preference for a four-man defense. According to reports, Ratcliffe has also proposed playing Bryan Mbeumo in a wing-back role. Ratcliffe is keen for United to embrace analytics and analytics. According to ESPN, during a leadership summit soon after his investment, he announced that the team's approach to football “shall be determined in this room”.

After all, Sir Jim is a specialist in this technical football matters, leveraging his previous experience in industry and sailing. Most importantly he is immensely wealthy, and it is known, the wealthy are the best of us: more perceptive, more wise, strategically brilliant, simply superior. Who else could one trust to oversee a strategic plan of austerity, the construction of a new stadium that appears similar to someone’s leftover knitting, the acquisition of a new striker?

The New Football Hierarchy: Directors Over Managers

This represents a shift that is becoming prevalent at the elite levels of the game. For decades, teams mistakenly delegated big footballing decisions to subordinate staff like managers, scouts – even footballers. Perhaps it was once feasible for a young, visionary coach with ideas and drive to go into an organization and implement their plan supported to fruition. But how many companies have such individuals set up? What number of mass redundancies have they overseen? Better by far to place genuine authority where it belongs: the executive class, the casually dressed executives, the guys with the jaw-dropping LinkedIn profiles. Better by far to determine the tactics in the boardroom and appoint a coach who will adapt their methods to suit. If coaches were once chefs, they are now more like Deliveroo drivers: not creating the product, yet finally accountable if it arrives cold or fails of the box.

In the meantime, a coach's role is increasingly not about defining the vision and more about marketing it: the receptionist on the front desk, the public face for a club they can do little to change. Enzo Maresca leads a team of very young players into Europe and wins two medium-sized trophies, and essentially gets sacked for talking. A manager at Celtic sees his reputation ruined while the people who appointed him live to blunder another day.

The Modern Corporate Football: Responsibility for the Coaches

And perhaps in a small way this represents corporate governance in action: the elevation of a gilded overclass who can never be wrong, whose decisions are always untouchable, whose mistakes can invariably be sacked away without justification. Hire the 3-4-3 coach and then dismiss them for using excessively that system. Hire the project manager and then bin them for taking too long. And most importantly be grateful; for the incremental season ticket price rises, for the latest player acquisitions, for the fact that the adults – regardless of their expertise – are in charge.

Nicole Eaton
Nicole Eaton

Alicia Hartwell is a brand strategist and creative director with over a decade of experience in visual storytelling and digital innovation.