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'We’re like a family here': Habib Diarra celebrates positive vibes at Sunderland.

Formal or informal? It reveals much about the young Senegalese star that his delight at being elevated from Strasbourg’s Under-17s to the senior squad was accompanied by anxiety over the two distinct words for “you.”

Would addressing new, established teammates by using “tu” be considered disrespectful? Ultimately, the young midfielder played safe and selected the more polite “vous”. Cue wholesale laughter from the older players who told him not to be so ridiculous; he was one of them now.

“Once I received the first call with the coach, I sat down and said to my parents: ‘Sunderland’s where I want to be; that’s where I want to play.’ England's top flight was always a goal of mine and the coach presented me with a well-defined and appealing project.”

Almost five years later, Diarra is sitting in an office at Sunderland’s Academy of Light detailing why he turned down offers from, among others, Milan, Atlético Madrid, Eintracht Frankfurt, Aston Villa and Leeds. His natural politeness endures but it is apparent that the young Senegal international and uncertainty are virtual strangers. Diarra carries himself with the confidence suited to a player who captained Strasbourg at the tender age of twenty and, only last month, returned from Morocco clutching an Africa Cup of Nations championship trophy.

A Defined Vision

With the groin injury that kept him out for much of the opening months of the league campaign healed, Diarra is on a mission to show exactly why he agreed to become Sunderland’s most expensive acquisition last summer. Analysts in France and Senegal queried Diarra’s surprising decision but he knew all about the manager's reputation as a gifted youth coach.

“I haven’t been surprised by the coach’s ability because I already knew what he’s able to achieve,” says Diarra. “Playing against his teams I realised he was very good, very strong in terms of strategy. He’s someone I know is aiding my development. And although our primary aim is reaching 40 points, European qualification is certainly a realistic target this season.”

A Family Atmosphere

Externally, the cold winter gusts and driving rain makes the region look as grim as it is often stereotyped. Inside, things are considerably warmer. The environment is devoid of the type of strain notable at certain clubs where administrative staff are deliberately segregated from Premier League squads. Diarra portrays the environment as “very organic” and commends Le Bris’s role in its creation.

“The coach always says to us that we have a familial bond here and we all fight for each other,” he says. “We’re all proud of each other.”

Liberty and Structure

If the organisation, discipline and immense effort supporting Sunderland’s out-of-possession shape are a proof of the head coach’s meticulous eye for detail, Le Bris also likes his players to use their initiative. He offers his midfielders full freedom to improvise and interchange positions.

“The coach sets his tactics out within a structure but we have license to play within it,” says Diarra, who favors playing as a box-to-box No 8. “Out on the pitch that feels good. That freedom is so important. Our captain, Granit, helps us a lot. He’s a really big player and a superb role model.”

Journey and Adaptation

Diarra is speaking through a French interpreter but his English has progressed to the point where he can understand most questions. He is now concentrating on acquiring the language skills to also answer them, which would be his third language. He is fluent in Wolof, the language he spoke growing up in his hometown near the Senegalese capital.

His early maturity helped him deal with the disappointment of needing groin surgery followed by four months on the sidelines last autumn. “Getting hurt so soon after arriving here was disheartening, for sure,” he says. “But it was up to me to manage myself.”

Diarra is now looking forward to playing in this summer’s World Cup. Given Senegal have been drawn in the same group as France, a poignant reunion awaits the former Les Bleus under-21 midfielder. “I enjoyed representing for France but my inner feeling prevailed,” says Diarra. “I have no remorse. I was born in Senegal; it makes me proud to play for them.”

Similar emotions apply to Sunderland. “I’ve adapted very well,” he says. “I am really comfortable here.”

NE
Written by

Nicole Eaton

Alicia Hartwell is a brand strategist and creative director with over a decade of experience in visual storytelling and digital innovation.

Studio Network UK

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